About us
Two cooks, one kitchen, no shortcuts.
Hand-blended masalas, true to their region.
It was lockdown. We were cooking more than we ever had.
One weekend Ma decided to make Mangalorean ghee roast — and we went looking for a real ghee roast masala. There wasn't one. Not one that did the dish justice.
That's when we noticed it: the shelves are full of masalas. What's missing is masalas that are true to their region.
A year later, in 2021, Spiced Right came out of that gap. One blend, two of us, a kitchen in Bhubaneswar that smelled — permanently — of cardamom.
Five years on, 29 blends. Still the same kitchen.
What we believe
1. Authenticity over volume. A Mangalorean ghee roast masala is not a Goan Xacuti masala. A Lucknowi Awadhi biryani is not a Hyderabadi biryani. Most of the spice aisle treats these as the same thing. We don't. Every blend is built for a specific cuisine, the way it's actually made in the place it's from.
2. Clean ingredients, transparent sourcing. Read the panel on the back of the bag. That's the full list. No fillers, no preservatives, no anti-caking agents, no artificial colour, no MSG, no "and other spices." If it's not in the ingredient panel, it's not in the bag.
3. Small-batch craft. Every blend is hand-blended in batches of 100 packets at a time — 10 kilograms per batch. We measure, taste, and adjust by hand. It's slower. It's also why the colour, the aroma, and the heat land where they're supposed to.
A peek at the kitchen
Sourcing → blending → packing happens in our own kitchen in Bhubaneswar. Whole spices are bought, sorted, and roasted to spec for each blend. Ratios are weighed individually — there isn't a master mix that gets relabelled as different masalas. Every batch of 100 is its own batch.
We're not the cheapest masala on the shelf. Here's why.
No fillers · No preservatives · No artificial colour · No MSG · No "and other spices"
The price difference between us and a supermarket pack is the difference between premium-grade whole spice and commodity sweep. The difference between a measured ratio and a generic blend. The difference between something made in batches of 100 and something made in batches of a million.
Our masala isn't organic-certified. We're transparent about that. What we are is honest about what's in the bag.
Where you can find us
Direct: spicedright.co
Marketplaces: Blinkit · Amazon
Bulk and HORECA partners: white-label and wholesale programs available — volume discounts from 5% (HORECA) up to 40% (white-label, 150 kg+). Net 30 with credit approval. Email care@spicedright.co or call +91 94370 23955.
First order? Use code WELCOME2SR at checkout — your first masala on us (minimum order ₹500).
Love & Light,
— Team Spiced Right